Digital Marketing Course & Certificate Programme from GoDaddy Academy

Learn From Industry Experts

High Quality, job relevant online programs designed by GoDaddy in consultation with the industry experts

Pratice What you learn

Excellent mix of 'Technical' & 'Business' curicullum to make learner a complete professional by course end.

Live Project and Assesment

Practice while you learn with live projects and assignments.

Easy Access to GoDaddy Support & Services

Get Listed in the Directory of GoDaddy. A plateform created for industry proffesionals to recruite and outsourse.

Certification by GoDaddy Academy

Learners to be awarded Certificate from 'GoDaddy' - the Industry leaders in Tech

Exellent Placement Support

Placement Support, Best-in-class curriculum and host of inclusive website learning all at one place.

Digital Marketing Overview

Overview of Digital Marketing as an Industry
Categories of Online Marketing

Content developement

Basics of Search Engine Optimization (SEO)
Content Planning (Writing Skills)
Content Writing (Development)

Graphic Designing

Basics of Adobe illustrator
Basics of Adobe photoshop

Web Designing

Online themes, plugins and Widgets
WordPress Templates

Design Optimization

ntroduction
Visual and Aesthetics
Content Optimization
Compatibility
Usability
Backend Optimization
Speed Optimization
Creating Responsive apps & websites

WordPress Developement & Management

Creating posts and pages
Formatting text
Publishing and scheduling posts
Adding images, audio, and video
Bulk editing posts and pages
Customizing themes and menus
Using widgets
Extending WordPress with plugins
Editing user profiles
Configuring settings
Getting new readers
Keeping WordPress up to date and secure
Managed Word Press

Website Optimization

Understanding website optimization
Understanding how browsers render content
Measuring performance
Optimizing images
Optimizing code
Minifying HTML, CSS, and JavaScript
Compressing data with GZIP
Optimizing file caching & Leveraging CDNs

Social Media Marketing

Fundamentals of Social Media Marketing
Nature of each Social Media Platform and audience characteristics
Resources and efforts needed by a company
When should you outsource
How to measure Social Media Marketing ROI
Social Media marketing tools
Campaign Management
Inventory Management
Social Media Marketing Execution Strategy
Social Media Marketing Execution needs

Facebook Marketing

Difference between organic and paid marketing
Facebook page creation
Setting up the brand page based on business
Facebook Post
Best practices of Posting
Setting auto responses in Inbox section
Chat bot integration in Facebook messenger

Instagram Marketing

Introduction to Instagram
Difference between personal & professional account.
Business Account setup.
Best practices of organic Instagram promotions
Check the insights.
Post promotion on Instagram
Case study

LinkedIn Marketing

Introduction to LinkedIn
Difference between paid and organic promotions
Company page creation
Post on LinkedIn
Best practices
LinkedIn Sales Navigator

Influencer Marketing

Introduction to Influencer Marketing
Case Study
Best Practices
Business benefit from influencers
Best platforms for starting influencer marketing

Blogging

Introduction to Blogging
Choosing blogging platform
WordPress.com as a blogging platform - its pros and cons
Setting up WordPress.com account and buying of domain
Creation of WordPress Post
5 Step plan to succeed in blogging
Role of analytics in blogging
WordPress.com analytics
Self hosted WordPress Blog on your domain
Benefits of self hosted WordPress blog
Google Analytics
Blogging best practices

Google AdSense

Blog monetization
Explaining Google Adsense
Setting up Google Adsense account and integration with the website
Best practices for maximum returns

Affliate Marketing

Introduction to Affiliate Marketing
Benefits of Affiliate Marketing
Amazon Affiliate Program
Amazon Affiliate Program Account setup and integration with the site
Various types of Affiliate Programs
Choosing right Affiliate Network
Introduction to affiliate marketer Journey
Affiliate marketing monetization
Role of social media marketing in affiliate marketing
Affiliate Marketing Program creation

e-Commerse Marketing

Introduction to eCommerce Marketing
Platforms to develop eCommerce Site
7 steps to start an eCommerce site.
Introduction to Shopify
Setting up a Shopify account
Adding products to Shopify & create categories
Setting up themes to the Shopify account
Shopify Payment Gateway Integration
eCommerce best practices
Introduction to WooCommerce
Adding products on WooCommerce & create categories
Setting up theme to the WooCommerce account & create homepage
eCommerce Analytics
Marketing Automation using Zapier

Facebook Ads

Types of campaign
Campaign planning
Creating Facebook Ad campaign
Remarketing campaigns on Facebook
Facebook Ad and different campaigns
Choosing correct marketing objective for a campaign
Traffic campaign on Facebook
Leads campaign on Facebook
Conversion campaign on Facebook
FB pixel
Remarketing Campaigns
Case study

Google Ads

Basics of Google Ads
Optimizing the Ads Account

LinkedIn Ads

LinkedIn Ad Account
Types of LinkedIn Campaign
LinkedIn ad traffic campaign
LinkedIn lead ads campaign
LinkedIn website conversion campaign
Campaign performance
Case study discussion

Google Analytics

Google Analytics & its Application

Sales, Support & Outreach Techniques

Website types & terminologies
The Art of Pitching
Product Positioning
Pricing Models
Negotiation techniques
Structuring Sales proposals
Customer Service Concepts
Managing Customer
Automate Routine Tasks

Email Marketing

Setting up email campaigns
Email marketing using GoDaddy

Expert Digital Marketing

Digital Marketing Advance concepts
Integrated Campaign Thinking and Planning
Online Reputation Management
Monetizing the inventory
Google chrome extensions

Project Work

Fast track your Career towards success with GoDaddy Certified Programme

Certified Digital Marketing Professional

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